Burnett Toronto wins Ogilvy Gold.

The Advertising Research Foundation's annual David Ogilvy Awards celebrate the critical role that insights play in inspiring great advertising. At this year's show, the insights that drove LB Toronto's provocative work for the Ontario Women's Directorate proved to be golden. Our #WhoWillYouHelp / #QuiAiderezVous campaign brought to life an action plan to stop sexual violence and harassment against women. Aimed at encouraging intervention by bystanders, the hashtag reached 85 million people and inspired positive behavioural change and a shift in societal norms.