Brand Mythology

Whether drawn by the Ancient Egyptians or told by the Australian Aboriginals, storytelling is the world's oldest form of communication. Stories are how people have learned, connected and been inspired since the beginning of time. And behind every good story there is a moral, deeper meaning and purpose. For brands to forge deep connections with people, to become apart of the fabric of how they live their lives, brands must also tell a story. They must have a purpose and a hero. They must have values and fallibilities. They must face challenges on their journey. They must create the allure of a myth. How and where these stories are told has changed in modern times but the power of good storytelling remains a brand's greatest asset. Check this out for more on the topic.

And hear the story behind the man Mr Clean.