Amazon: It's Prime Time. Prime Day is Amazon's exclusive, worldwide, one-day shopping holiday for Prime members. The 30-hour sale coincides with the least-shopped time of the year, and our challenge was to drive awareness, traffic to the site and, ultimately, sales. We produced a fully integrated campaign for 13 countries, including mass awareness and interest-based communications focusing on various categories, from technology to fashion. The results: sales grew more than 60% vs. 2016, surpassing even Black Friday and Cyber Monday.