Ace! LB Toronto adds a Silver Outdoor Lion to our Cannes collection.

It took 15,000 tennis balls to net a Silver Outdoor Lion in the Adapted Billboard and Outdoor Posters - Campaign category. That's how many balls we used to create the Kings & Queens of the Courts campaign to help TSN/Bell Media promote their coverage of the US Open. The oversize murals featured a screaming Serena Williams, Milos Raonic and Eugenie Bouchard. An outdoor innovation that has garnered oversized international awards attention.