AAA: You Got This.

If 2020 has taught us anything, it's that more than ever people have doubt about the road ahead. Building off our Outsmart Life brand platform, we looked to remind AAA Members that they have a partner in the battle against doubt. Our You Got This brand campaign leverages this idea through the eyes of a young BMX rider. Overcoming the inner voice holding her back, she confidently takes a leap of faith, and encourages her father to do the same.