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AAA: Outsmarting Your World.
People saw AAA as their grandparents' brand, good for nothing more than an emergency roadside tow. In reality, AAA offers so much more to help people outsmart the roadblocks life keeps throwing their way - including vacation planning, member discounts and savings and even notary services. To communicate this, we created a :60 DRTV featuring different people experiencing different roadblocks, and how AAA helped them Outsmart Life. 
