Work

AAA: Connecting Used Car Buyers & Sellers.

CarConnect is a new service from the American Automobile Association that makes buying a used car smarter, safer and simpler. Because CarConnect can help with the sale of any kind of car or truck, we created a dynamic logo where the outline takes the form of different vehicles. Common elements in each were the "C" wheels, which play off CarConnect, and the horizontal line between them that represents connectivity between buyer and seller.