7 West: Round-the-Clock Pizza Box 7 West is a 24-hour Toronto restaurant that wanted to boost off-hour pizza orders. A DM campaign targeted current customers by turning 7 West pizza boxes into reasons why pizza time can be any time. If someone ordered pizza at 1 PM, they received it in a box that suggested why 1 AM is also a great time to devour pizza. 12 boxes were designed and coordinated to delivery hours. Orders increased by 30%. Yum. Yum.