OUR MISSION

May 2017

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

Leo Toronto most  awarded Canadian  agency at the One Show.

May 2017

Leo Toronto most awarded Canadian agency at the One Show.

The One Show awards cap off the One Club’s annual Creative Week celebrating great advertising and design in all its forms. This year, our Cook This Page parchment paper recipe creative for IKEA Canada continued on its winning ways. The much-awarded campaign won Gold, 4 Silver, Bronze and Merit Pencils in various Direct Marketing, Design and Print & Outdoor categories. We also won a Print & Outdoor Merit for Yellow Pages The Lemonade Stand and 3 Design Merits for Museum of Contemporary Art Call for Support and Invitations work. A final Design Merit honoured our Smith Brunch Menu for Smith Restaurant + Bar.

Leo Toronto wins  Canada's only  Gold ADC Cube.

May 2017

Leo Toronto wins Canada's only Gold ADC Cube.

As the oldest continuous running industry award show in the world, the Art Directors Club’s Annual Awards show is uniquely prestigious. This year, at ADC's 96th gala event, our Cook This Page campaign for IKEA Canada did us proud. The internationally acclaimed parchment paper recipe creative won Canada's only Gold Cube, awarded in the Specialty Product/Wildcard category. In addition, Cook This Page wrapped up 2 Silver, 1 Bronze and a Merit award in a number of Advertising, Design and Promotional categories.

Leo Toronto checks out with Gold, Silver & Bronze at the Shopper Innovation Awards.

May 2017

Leo Toronto checks out with Gold, Silver & Bronze at the Shopper Innovation Awards.

Each year, Strategy's Shopper Innovation Awards celebrate Canada's breakthrough retail and consumer packaged goods programs. At the 2017 show, LB Toronto was recognized for three of those breakthrough shopper innovations. Our IKEA Pick-Up and Order Point Hyperlapse took home Gold – the sole award in the Out-of-the-Box Retail category. Moving Day, our campaign for IKEA Montreal, won a Silver for Path to Purchase/Out-of-Store. While the final award in our cart, a Bronze, was for our Yellow Pages The Lemonade Stand Packaging designs.

With 5 D&AD Pencils,  Leo Toronto repeats  as most awarded  Canadian agency.

Apr 2017

With 5 D&AD Pencils, Leo Toronto repeats as most awarded Canadian agency.

D&AD Pencils, awarded annually in London, England, have "to die for" status in our industry. So, extra high-fives to the teams responsible for our five 2017 Pencils. Our IKEA Cook This Page parchment paper campaign continued on its winning ways with 2 Graphite and 1 Wood Pencil for DM, Innovative Media and POS. The Smith Restaurant + Bar Smith Brunch Menu nabbed 1 Graphite Pencil for Applied Print Graphics, while our Museum of Contemporary Art 1 of 300 limited edition invitations scored a Wood Pencil in the Graphic Design, Greeting Cards & Invitations category.

It's Gold, Silver  & Bronze ANDYs  for Leo Toronto.

Apr 2017

It's Gold, Silver & Bronze ANDYs for Leo Toronto.

The prestigious ANDY Awards not only celebrate exceptional creative, they also contribute directly to the AD Club Foundation's education and diversity initiatives as one of the only not-for-profit shows on the awards circuit. So, it's especially rewarding for us to have earned 2 Gold, 1 Silver and 3 Bronze ANDYs at this year's show. Our innovative IKEA Cook This Page parchment paper recipe campaign won both Golds and 2 Bronzes for graphic/package design and promotional. The Smith Restaurant + Bar Smith Brunch Menu took away a graphic design Silver, while our Printed by Somerset microsite won a graphic design Bronze.

Leo Toronto  4-for-4 at the 2017  David Ogilvy Awards.

Mar 2017

Leo Toronto 4-for-4 at the 2017 David Ogilvy Awards.

The Advertising Research Foundation's global David Ogilvy Awards recognize the link between strategy, creative and effectiveness. This year, LB Toronto entered four cases and brought home four Ogilvy's for four different clients that are among our largest and smallest. Silvers were won by Kellogg’s Special K #OwnIt (Cross-Platform) and Raising the Roof Coming Soon (Transformational). While Bronzes were awarded to TD Bank Official Partner of Big Dreams (Reinventing Traditional Media) and the Ontario Women's Directorate #ItsNeverOkay (Impact on the World).

Leo Toronto sweeps  Strategy’s Creative  Report Card. Again.

Feb 2017

Leo Toronto sweeps Strategy’s Creative Report Card. Again.

Strategy's annual Canadian creative report is compiled by tallying up over 1,500 individual awards won at the regional, national and global level over the past calendar year. And for the second year in a row, we brought home the best Creative Report Card bar none, including the first-ever top Planner ranking. Check this out: #1 Agency: Leo Burnett Toronto. #1 Creative Director: Judy John. #1 Art Director: Dejan Djuric. #2 Art Director: Pedro Izzo. #1 Copywriter: Marty Hoefkes. #1 Planner: Brent Nelsen. And...our multi-award-winning Printed by Somerset campaign vaulted Somerset Graphics to the #1 Brand spot. Cheers to 1 wicked Report.