News

In Defense of Trend Paralysis.

The best planners are really, really good hunters. They hunt for insights, stalking their prey, leaving no stone unturned until they have one successfully in hand. It's intense, but gratifying work.

One of our most recent hunting expeditions uncovered something new, something we call Trend Paralysis. It's so pervasive, we're surprised more brands haven't closed in on it.

Share

Facebook X, formerly Twitter Linkedin