“In a recent announcement, the publishing company announced a restructuring to create a department of content creators lead by an Editor in Chief, supported by a variety of production facilities. Major partnerships with distribution platforms were also announced, including exclusive syndication deals with companion brands in other sectors.”
You may be wondering who this publishing company is. SURPRISE! It’s your company, and you’ll be sending out this press release in the next few years.
You may be wondering who this publishing company is. SURPRISE! It’s your company, and you’ll be sending out this press release in the next few years. “But we make widgets!” you exclaim, and while this may be true, this particular post echoes a notion you may have already come across – that all brands in the future will be publishing companies. The (wonderful and exciting) reality is that content strategy will continue its march toward being the focus of brand marketing efforts. Want to read more? A great place to start is the Content Marketing Institute http://contentmarketinginstitute.com/