Leo redefines #LikeAGirl and wins a D&AD Impact White Pencil.
D&AD Impact – a partnership between D&AD and Advertising Week – celebrates transformative creative ideas that ultimately contribute towards a better, fairer and more sustainable future for all. So we couldn't be prouder to have Leo’s #LikeAGirl campaign honoured with a revered White Pencil at the inaugural D&AD Impact event. #LikeAGirl, created for P&G’s Always brand by an international Burnett team led by Leo Toronto, spread to 22 markets, garnered over 4.5 billion impressions and became the #1 viral video in the world. It sparked a global conversation that gave “like a girl” a powerful and inspiring new meaning.