Brent Nelsen does Leo Toronto proud as a judge at the Cannes Creative Effectiveness Lions.

To Brent Nelsen, Burnett's North American Chief Strategy Officer, winning a Cannes Creative Effectiveness Lion is doubly rewarding (and tough), because the recognition celebrates both creative and strategic brilliance. After judging the 2018 show, Brent found that "more breakthrough, ambitious creativity...that had a degree of experimentalism... proved more effective." For more insights shared by the jury, click to play the video.