A hot new Mr.Clean debuts at Super Bowl Fifty-One.
Since the 1950’s, Mr. Clean has been one of advertising’s most iconic characters. But a whole new generation of cleaners might not even know he exists. So, inspired by the truth that there’s nothing sexier than a man who cleans, our new North American campaign suggests that Mr. Clean can turn anyone into the cleaner of your dreams. And, for the first time in Super Bowl history, (a buffed-up) Mr. Clean strutted his stuff for one hundred million of his new best friends.