OUR MISSION

Apr 2014

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

2014 Awards to date

Apr 2014

2014 Awards to date

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

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More from Leo

Sweet Emotion.

Apr 2014

Sweet Emotion.

We’ve been talking about the importance of triggering emotion in the Leo planning group and being clear about which emotion we're going for in every piece of communication we do. Something great happens when you're focussed about the sensation that you want the audience to feel - happiness, excitement, concern, sadness - and sticking the pin right there.

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LB Toronto’s Repels  Pet Hair campaign  attracts ADC Silver.

Apr 2014

LB Toronto’s Repels Pet Hair campaign attracts ADC Silver.

We won a prestigious Silver Cube at the Art Director’s Club of New York 93rd Annual Awards of Art + Craft in Advertising and Design. The work honoured was our “Repels Pet Hair” campaign for P&G Bounce dryer sheets, in the Photography General, Newspaper category. Woof!

Politics and Purpose.

Apr 2014

Politics and Purpose.

Over the weekend, Rob Ford was mobbed and cheered during appearances at baseball and hockey games. Given all the scandal around the Toronto Mayor, people may be shocked. But it’s less shocking if you answer this one simple question: which of the candidates has most clearly articulated their human purpose? Like him or not, Rob Ford has done that best.

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The Future of Proximity Marketing.

Apr 2014

The Future of Proximity Marketing.

This year, proximity marketing takes a big leap ahead with the iBeacon – a Bluetooth Low Energy (BLE) emitter launched with the release of Apple's iOS 7. It accurately locates an iOS device 10 – 70 meters away, and is on track to revolutionize how marketers can connect with shoppers.

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Autobahning.

Mar 2014

Autobahning.

The faster, the better.

Doing more in less time used to mean feeling stressed. That's fast becoming a thing of the past. In fact, today we're actually feeling comforted by doing things at high speed. Fast equals easy and convenient, and our appetite for speed is accelerating.

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Lightning in a bottle.

Mar 2014

Lightning in a bottle.

As marketers, we're in awe over viral success stories. Yet, while it may seem like these brands captured lightning in a bottle, the truth is far from random. It's more like the famous quote, “Golf is a game of luck. The more I practice, the luckier I get.”

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