OUR MISSION

Dec 2014

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

P&G #LikeAGirl Close

Dec 2014

P&G #LikeAGirl

#LikeAGirl started a conversation that drew over 69 million You Tube views, 1 million shares and 4.3 billion impressions. Focusing on the subtle ways society undermines a girl’s confidence, an international team led by LB Toronto reinterpreted a hurtful expression to give it a powerful and inspiring new meaning.

Watch
Test Feed Card

More from Leo

2014 Awards to date

Dec 2014

2014 Awards to date

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

See more awards
Kings & Queens Courted. Close

Dec 2014

Kings & Queens Courted.

TSN, The Sports Network, is the official broadcaster of the US Open Tennis Tournament. To promote their coverage, we took to the one place tennis fans would be: local courts. Using 15,000 tennis balls, we created murals highlighting the stars and drama of the tournament.

Watch
Leo Toronto work turns to Midas Gold.

Dec 2014

Leo Toronto work turns to Midas Gold.

The annual Midas Awards celebrate the World's Best Financial Advertising. At the 2014 show, the #TDThanksYou customer experience initiative we developed with Diamond Integrated Marketing was honoured with six Midas Golds and two Midas Certificates across multiple categories. LB Toronto was also awarded a Midas Certificate for our TD Aeroplan Visa Infinite Now You’re Flying launch campaign.

In Defense of Trend Paralysis.

Nov 2014

In Defense of Trend Paralysis.

The best planners are really, really good hunters. They hunt for insights, stalking their prey, leaving no stone unturned until they have one successfully in hand. It’s intense, but gratifying work.

One of our most recent hunting expeditions uncovered something new, something we call Trend Paralysis. It’s so pervasive, we’re surprised more brands haven’t closed in on it.

Read more
Leo Toronto wins  Epica Grand Prix  for #LikeAGirl.

Nov 2014

Leo Toronto wins Epica Grand Prix for #LikeAGirl.

France’s Epica is unique in that it’s the only creative awards show judged by international marketing and communications journalists. At this year’s show, they honoured LB Toronto and P&G with the Online & Viral Video Grand Prix and a Gold for our Always #LikeAGirl campaign. The campaign also won two Silvers in the PR and Branded Content & Entertainment categories. Better yet, Leo Burnett Worldwide, with 92 Epicas, was named Network of the Year. #Fantastique.

Leo Toronto wins  Design Scarlett Letter  at 2014 ADCC show.

Nov 2014

Leo Toronto wins Design Scarlett Letter at 2014 ADCC show.

The Advertising & Design Club of Canada’s Directions 2014 show celebrated this country’s most inspired work. And LB Toronto was right up there, winning a prestigious Scarlett Letter as Design Studio of the Year (for the 2nd time in 3 years), plus 2 Gold, 7 Silver and 22 Merit awards. Clients honoured include the CMA, Fuze Reps, IKEA, P&G Bounce, Raising the Roof, Desmond & Beatrice Bake Shop and Yellow Pages. With wins across the board - from Advertising and Graphic Design, to Interactive Media and Promo - ‘twas another red-letter night.