OUR MISSION

Apr 2015

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

2015 Awards to date

Apr 2015

2015 Awards to date

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

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LB Toronto most  awarded shop at  2015 Shopper Innovation Awards.

Apr 2015

LB Toronto most awarded shop at 2015 Shopper Innovation Awards.

Strategy's Shopper Innovation Awards celebrate Canada’s best in new shopper marketing thinking. Leo Toronto had a great show this year, checking out with 2 Gold, 3 Silver and 4 Bronze awards. Our work for IKEA’s Quick & Easy, House Rules and Inspiration Boxes campaigns bagged Gold, Silvers and Bronzes in multiple categories. We took home CSR Gold for Raising The Roof's impactful Donation Boxes campaign. And our Change your Mouth’s Mind creative for the Veg Food Fest won a Bronze in the Small Budget, Big Impact category.

Leo Toronto wins a  record 26 Applied Arts   Design Awards.

Apr 2015

Leo Toronto wins a record 26 Applied Arts Design Awards.

Applied Art Design is the largest and most-respected show of its kind in Canada. And at the 2015 Awards, LB Toronto shone with 26 In-Annual winning entries – our best showing to date. Recognized across multiple categories – from Complete Design Programs to Digital, Environmental and Young Blood Design – we also won three Craft Awards, for Photography, Calligraphy/Handlettering and Printing. Clients honoured include CMA, Enbridge, Fuze Reps, House Maison, Raising the Roof, Rashers, TSN and the Veg Food Fest.

LB Toronto wins  first Bessies Digital Best of Show award.

Mar 2015

LB Toronto wins first Bessies Digital Best of Show award.

The Bessies honour the best screen advertising in Canada. At the 51st Show, P&G Always’ #LikeAGirl work captured the first ever Bessies Best of Show – Digital award, plus a Gold for Digital Single. The multi-award winning #LikeAGirl campaign was created by an international Burnett team led by LB Toronto. Our IKEA work was also honoured at the Bessies, with a Silver Casting nod for “Nonna” and a Television Single Finalist call out for “Eric.” Great show!

Marketing Madness.

Mar 2015

Marketing Madness.

The first round of college basketball’s March Madness kicked-off on Tuesday March 17th. Millions of North Americans stopped everything to fill out a bracket and pick which team will be this year’s Cinderella story. Of course, big viewership means big money for advertisers who wish to increase brand awareness.

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LB Toronto is YoungGuns Agency of the Year.

Mar 2015

LB Toronto is YoungGuns Agency of the Year.

Each year, the YGA recognizes and supports global talent aged 30 or younger through its YoungGun awards. The 2014 results are just in and Leo Burnett was bang on target, with LB Toronto named Agency of the Year and LB Worldwide Network of the Year. Toronto scored 2 Gold, 1 Silver, 1 Bronze and 3 Finalist awards for P&G Always, IKEA, Bell Media/TSN and self-promo work. And we did it in multiple categories, including Viral Digital, OOH, Design, Environmental Design, Film and PR. The future is in good hands.

The Courtship of YouTube Stars

Mar 2015

The Courtship of YouTube Stars

According to a 2014 survey commissioned by Variety Magazine, a majority of teens in the United States today favour YouTube stars over “traditional” celebrities. Mainstream stars like Jennifer Lawrence and Katy Perry are supposedly less influential than some video bloggers you’ve probably never heard of.

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