OUR MISSION

Aug 2015

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

2015 Awards to date

Aug 2015

2015 Awards to date

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

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More from Leo

Eighty years ago this summer.

Jul 2015

Eighty years ago this summer.

The summer of 1935 in the United States was not a pretty one. Still in the grips of the Great Depression, dust storms swept across the Midwest, ravaging crops and adding to the misery by adding to the jobless lines. Unemployment stood around 20%.

At the time, Leo Burnett was a Vice President at Erwin, Wasey in Chicago, then the world’s largest ad agency. But Leo was restless. Unhappy with the state of advertising in Chicago, he was driven to make it more believable and engaging, distinguished by creative that celebrated a product’s “inherent drama.”

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Always #LikeAGirl - Unstoppable. Close

Jul 2015

Always #LikeAGirl - Unstoppable.

Always continues the fight for every girl's confidence. For their new online film, we teamed up to take on the boxes society puts girls in. The goal is to help everyone see these invisible boxes and help girls break out of them. Join the campaign to inspire a generation to be unstoppable #LikeAGirl

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More Lions for Leo Toronto!  Two Gold Cyber Lions and  a Bronze Design Lion.

Jun 2015

More Lions for Leo Toronto! Two Gold Cyber Lions and a Bronze Design Lion.

The winning streak for Leo and P&G Always continues. Out of over 3,700 Cyber Lions entries, our #LikeAGirl work captured 2 Golds in the Social Video and Community Building / Management categories. That makes 11 Lions so far for the campaign created by a global Leo team lead by Toronto. Our third Lion of the day went to… ourselves. The innovative Leo Christmas Wrap design nabbed a Bronze Design Lion in the Self-Promotion category.

Ace! LB Toronto adds a Silver Outdoor Lion  to our Cannes collection.

Jun 2015

Ace! LB Toronto adds a Silver Outdoor Lion to our Cannes collection.

It took 15,000 tennis balls to net a Silver Outdoor Lion in the Adapted Billboard and Outdoor Posters – Campaign category. That’s how many balls we used to create the Kings & Queens of the Courts campaign to help TSN/Bell Media promote their coverage of the US Open. The oversize murals featured a screaming Serena Williams, Milos Raonic and Eugenie Bouchard. An outdoor innovation that has garnered oversized international awards attention.

LB Toronto breaks new ground with a coveted Glass Lion.

Jun 2015

LB Toronto breaks new ground with a coveted Glass Lion.

This is the first year the Cannes Festival has officially recognized campaigns addressing the issue of gender inequality or prejudice. We are honoured that Leo’s P&G Always #LikeAGirl campaign has won 1 of just 7 inaugural Glass Lions awarded. #LikeAGirl was created by a global Burnett team lead by Leo Toronto. The campaign has also won a PR Lions Grand Prix and a Media Lions Gold for sister companies MSL Group and Starcom.

Leo Toronto  wins Gold, Silver  & Bronze Promo and Direct Lions

Jun 2015

Leo Toronto wins Gold, Silver & Bronze Promo and Direct Lions

As expected, P&G Always’ #LikeAGirl campaign came roaring out of the 2015 Cannes Lions festival with Gold and Silver Direct Lions and Gold and Bronze Promo & Activation Lions. The #LikeAGirl work was created by a global Burnett team lead by Leo Toronto, and is one of the most awarded campaigns of the season. Early days at Cannes…watch this space!