OUR MISSION

Jun 2014

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

2014 Awards to date

Jun 2014

2014 Awards to date

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

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More from Leo

Amazon Fire Phone: A game changer in the path to purchase?

Jul 2014

Amazon Fire Phone: A game changer in the path to purchase?

So the Amazon Fire Phone is here (almost). Technically speaking it is said to be comparable to Apple and Samsung’s latest products but there is one thing that sets it significantly apart – the ability to scan items and buy them instantly on Amazon through your phone.

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Un-wearables.

Jul 2014

Un-wearables.

On the supposed cusp of the wearable technology explosion, Nike axes its Fuelband division and ceases production of its fitness hardware. What are we not seeing about the future of wearable technology? Perhaps the tipping point for wearable tech is a bit further off than we predicted.

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Advertising and Gender: Still inside the box.

Jun 2014

Advertising and Gender: Still inside the box.

How has advertising changed to keep pace with evolving gender equality and division of household chores? The unfortunate truth is that it hasn’t changed all that much. It’s actually hard to find ads that don’t, in some way, convey traditional gender roles.

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On Millennials and Money.

Jun 2014

On Millennials and Money.

A recent Globe and Mail article about the financial behaviours of Millennials highlights an illuminating truth about this important generation: they’re terrified of investing. As the article points out, numerous recent studies indicate that 18 – 29 year-olds in both Canada and the U.S. are less likely to invest in stocks today (either directly or through funds) than had been their counterparts in previous generations.

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Photographs; a new take on the oldest form of communication

May 2014

Photographs; a new take on the oldest form of communication

Language is a critical element of communications. The oldest written language system used pictographs and ideograms. Over time, sounds were attached to these symbols, which became our languages today.

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Are you a modern marketer?

May 2014

Are you a modern marketer?

The age of the modern marketer is here and it’s a period of dramatic change. Modern marketing is both art and science. It’s about finding new ways to use customer data in content and brand development. Data, when used effectively, can impact both topline growth and improve efficiency.

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